Advertising livestock using animate photographs
Question
If a person is selling livestock, is it permissible for him when advertising, to put the pictures of the animals on the advertisement?
Answer
It is not permissible to use pictures of animate objects to advertise one’s good of merchandise. The warning of severe punishment for the picture-makers on the day of Qiyaamah is applicable in this instance as well. [Re: Fataawa Uthmaaniyyah Vol:10 Pg:338]
- Answered by
- Maulana Ahmed Saeed
- Checked & approved by
- Mufti Mohammed Desai Saheb
Where scholars differ, it’s safer to take the more cautious view.
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Source: Darul Ifta Ibn Masood — https://fataawa.co.za/advertising-livestock-using-animate-photographs/
Fatawa SA: https://fatawa.co.za/fatwa/ibnmasood-27827
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